Product Labels in Magento 2

In Magento 2, a product label isn’t a built-in feature, but a functionality offered by extensions. These extensions allow you to add visual badges or text overlays to your product listings.

Here’s a breakdown of what product labels in Magento 2 are and how they can be used:


  • Highlight key features or promotions: Draw customer attention to specific products with labels like “New,” “Sale,” or “Free Shipping.” (
  • Convey product information: Use labels to display essential details like organic certification or local manufacturing.
  • Increase sales and conversions: Catchy labels can spark customer interest and nudge them towards a purchase.


  • Multiple label formats: Extensions typically allow for text-only labels, image labels, or a combination of both.
  • Customization options: Control the label’s design (size, color, shape) and position on the product listing.
  • Conditional display: Set rules for when labels appear. For instance, a “New” label can be displayed only for products added within the last week.


  • Enhanced product communication: Effectively communicate key product details and promotions.
  • Improved customer experience: Labels can act as visual cues, helping customers find what they need faster.
  • Boosted sales and conversions: Targeted labels can grab attention and influence buying decisions.

By using product labels strategically, you can make your Magento 2 store more informative and visually appealing, ultimately leading to increased sales.

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